TGIF needed a campaign to widen the funnel of discovery for their themed party platters. We designed the outreach strategy, entrypoints, and full end-to-end experience.
Client Pitch Presentation
UX Auditing
Customer Relationship Management
Landing pages for themed promotional events
I wireframed my modular concept for the component structure I was advocating for
Once the general component structure was aligned upon with stakeholders, I translated them into Creative mocks to demonstrate the flexibility of the system to the Marketing team.
High level development specs for tech team
Examples of final creatives delivered
